Public relations in Kenya: An exploration of models and cultural influences |
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Authors: | Dane Mwirigi Kiambi Marjorie Keeshan Nadler |
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Affiliation: | 1. College of Mass Communications, Texas Tech University, Box 43082, Lubbock, TX 79409-3082, United States;2. Department of Communication, Miami University, Oxford, OH 45056, United States |
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Abstract: | This pioneer study explores the public relations models that inform the practice of public relations in Kenya, and the cultural values that influence this practice. Results show the personal influence model as the most used by practitioners in Kenya, while individualism is the most experienced cultural value. The strong correlation between personal influence model and Hofstede's cultural value of femininity points to the practitioners’ strong desire for good interpersonal relationships with colleagues, supervisors, clients and key publics. |
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Keywords: | Kenya Public relations models Hofstede cultural values Personal influence model International public relations Grunig PR models |
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