CEO credibility,perceived organizational reputation,and employee engagement |
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| Authors: | Linjuan Rita Men |
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| Institution: | Public Relations Program, School of Communication, University of Miami, 5100 Brunson Drive, Coral Gables, FL 33146, United States |
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| Abstract: | The current study explores how corporate leadership influences the effectiveness of internal public relations by linking CEO credibility, employee evaluation of the organizational reputation, and employee engagement. An online survey of 157 employees from a Fortune 500 company shows that CEO credibility is positively associated with perceived organizational reputation and employee engagement. Perceived organizational reputation significantly and positively affects employee engagement. Employee perception of organizational reputation fully mediates CEO credibility impact on employee engagement. |
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| Keywords: | CEO credibility Organizational reputation Employee engagement |
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