关于完善陕西旅游产品的研究

陕西是旅游资源丰富的大省,但旅游产品长期处于浅层次开发阶段,没有适时推出更多的有特色的新产品进入市场,以致旅游业收入增长缓慢,旅游发展总体效益相对低下,没有更好地发挥出旅游业收益高、产业关联度大及带动性强的优势。借鉴国内外培育和建设旅游产品的成功经验,结合陕西实际情况,应该注重对陕西的人文景观进行深度开发和改造,进一步开发绿色生态型旅游产品,大力开发科技旅游,树立品牌经营理念,加大宣传力度,积极开拓国际国内客源市场。

Reflection on the Perfection of Shaanxi Tourist Products

As a major province with rich tourist resources,Shaanxi is backward in the development of tourist products,consequently,develops slowly in tourist industry.Using the successful experience of other countries and other cities of China for reference,in the light of the actual conditions of Shaanxi Province,the author puts forward the idea of strengthening tourist products and perfecting product structure so as to diversify the principle tourist products and promote the updating and upgrading and competitive power of Shaanxi tourist products.