Media and agenda setting: effects on the public, interest group leaders, policy makers, and policy |
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| Authors: | Cook F L Tyler T R Goetz E G Gordon M T Protess D Leff D R Molotch H L |
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| Institution: | Fay Lomax Cook is Assistant Professor in the School of Education and the Center for Urban Affairs and Policy Research (CUAPR); Tom R. Tyler is Assistant Professor in the Psychology Department and the Political Science Department; Edward G. Goetz is a graduate student in the Political Science Department and a fellow, CUAPR; Margaret T. Gordon is Director, CUAPR: David Protess and Donna R. Leff are Assistant Professors, Medill School of Journalism and CUAPR, all at Northwestern University, Evanston, Illinois 60201. Harvey L. Molotch is Professor, Sociology Department, University of California, Santa Barbara, and was on leave at Northwestern during the work on this project. |
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| Abstract: | Using an experimental design built around a single media event, the authors explored the impact of the media upon the general public, policy makers, interest group leaders, and public policy. The results suggested that the media influenced views about issue importance among the general public and government policy makers. The study suggests, however, that it was not this change in public opinion which led to subsequent policy changes. Instead, policy change resulted from collaboration between journalists and government staff members. |
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