企业执行力与战略实施

在当今的“战略制胜”时代,企业的战略实施成为其战略管理的重点,企业的执行力关系着战略实施的成与败。阐明了执行力及其意义,说明执行是战略的基础,执行力是实现企业战略的重要保障;分析了企业实施战略管理中某些流于形式的现象及原因,指出企业战略管理重在执行;论述了面对激烈的市场竞争,企业只有提高战略执行力,提高竞争能力,做实、做好企业战略管理工作,才能实现企业的持续发展。

Executing Ability of Enterprise and Enforcement of Strategy

In the age of "Strategic Subdual", an enterprise shall enforce its developmental strategy as the key point of strategic management. In this respect the executing ability of an enterprise will decide whether the enforcement succeeds or not. Illustrates the executing ability and its meanings and reveals that execution is the basis of strategy and executing ability provides an important guarantee to realize the strategy of the enterprise. Some phenomena are found in strategic management, i.e., what were done become a mere formality, and their causes are discussed. The strategic management of an enterprise is of far reaching importance just because it shall be enforced. Expounds that facing a keen market competition, an enterprise can develop sustainably only in such a way that its executing ability should be improved further so as to enhance its competitive power with strategic management performed well.