中国移动互联网商业模式剖析

移动互联网给电信业带了的新的发展机会，为移动增值业务创造了全新的商业运作模式，其业务的优势在于个性化、实用化和灵活性。针对电信市场竞争的日益激烈，通过实例举证及分析的方法对中国移动互联网的商业模式进行了探讨，寻找中国移动互联网的盈利模式，提出了六种可能盈利的商业模式。

Analysis of the business model of China' s mobile Internet

With the rapid development and network convergence of Internet technology and mobile communications, as well as the extensive use of such portable terminal devices such as mobile phone personal digital assistant （PDA） and mobile Internet device （MID）, the application of mobile Internet has been an irresistible trend. The mobile Internet gives the Telecom Industry a new chance for development. Mobile Internet has created a brand-new business model of operation for mobile value-added services, with personal, practical and flexible features. In the competitive telecom market, the mobile Internet service is becoming more and more important. We will study the business model of China＇ s mobile Internet in this paper.