试论农业知识产权战略中农产品品牌建设问题

塑造品牌是我国制定农业知识产权发展战略的重要组成部分之一。本文通过对我国当前农业知识产权应用过程中存在的主要问题进行分析，指出在农业知识产权保护已从策略向战略转变的时代背景下，为完成两个关键“转变”，即从农业生物资源优势向科技、新产业优势转变，从种质资源优势向基因资源优势转变，国家应积极引导，各地因地制宜，把开发、保护、利用农产品品牌，作为整个农业知识产权战略的重点，发挥品牌优势，促进我国农业健康稳定地发展，以便在未来的世界农业竞争中立于不败之地。

Brand Building of Agricultural Products

Building brand is one of the important parts in the strategies to develop agricultural intellectual property. This paper tries to analyze the main issues existing in the application of agricultural intellectual property, and points out that in order to accomplish the key ＂changes＂, the government should give active guidance and put brand exploring, protecting and applying to the important place in the stratagem to develop agricultural intellectual property.