中医药文化传播的新途径——以动漫为例

动漫技术为中医药文化传播提供了新的路径选择,而中医药动漫的传播现状却不尽人意。基于“5W”传播模式分析发现,人才断层、作品欠佳、传播渠道利用不充分、受众范围小及传播信息反馈差等因素导致中医药动漫传播受困。认为注重培养复合型中医药动漫人才,多方联动提升中医药动漫的量与质,丰富创新中医药动漫内容,开辟线上线下多种传播渠道,转型升级应对不同受众的需求是中医药动漫摆脱困境之策。

A New Way of Chinese Medicine Culture Communication:Take Animation as an Example

Animation technology provides a new pathway for the communication of Chinese medicine culture,but the current situation of Chinese medicine animation is not satisfactory.Based on the analysis of the"5W"communication model,it is found that the talent gap,the lack of communication content,the inadequate use of communication channels,the narrow scope of audience,and the poor feedback of communication information led to the difficulties in the communication of Chinese medicine animation.Thus,it is suggested that to cultivate composite talents of Chinese medicine animation,to improve the quantity and quality of Chinese medicine animation by multi-lateral cooperation,to enrich and innovate Chinese medicine animation contents,to open up multiple communication channels online and offline,as well as to transform and upgrade to meet the needs of different audiences are the strategies to solve the difficulties of Chinese medicine animation.