Monitoring the complexities: Nuclear power and public opinion |
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| Authors: | Vilma Luoma-aho Marita Vos |
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| Institution: | 1. Innovation Journalism, Human Sciences and Technologies Advanced Research Institute (H-Star), 450 Serra Mall, Wallenberg Hall, Bld. 160, Stanford University, Stanford, CA 94305, United States;2. University of Jyväskylä, Department of Communication, PO Box 35 (ToB), 40014 University of Jyväskylä, Jyväskylä, Finland |
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| Abstract: | Interaction between organizations and stakeholders today takes place on virtual and physical ‘issue arenas’. This study examined opinions on nuclear power and asked who are the players discussing nuclear power in Finland? Through content analysis, surveys and interviews, the study concluded that politicians, power companies and regulators were the ones with voice, as NGOs and citizens were hardly heard. The paper suggests the future role of PR practitioners to be to find the right issue arenas and facilitate corporate voice and reputation on those arenas. |
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| Keywords: | Issue arena Issues Monitoring Stakeholder theory Reputation Nuclear power |
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