Making nice may not matter: The interplay of crisis type,response type and crisis issue on perceived organizational responsibility |
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Authors: | Jeesun Kim Hyo J Kim Glen T Cameron |
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Institution: | School of Journalism, University of Missouri, Columbia, MO 65201, USA |
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Abstract: | Experimental findings suggest limited effects for corporate social responsibility (CSR) to inoculate a company prior to a crisis. CSR may be viewed as accommodative window dressing that diminishes resources to assure corporate competence. When an accident occurs, emphasis in crisis communication on corporate ability (CA) may be more effective than CSR, especially when corporate culpability is low. |
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Keywords: | Crisis communication Crisis type Crisis response strategies Corporate ability CSR |
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