| 应用型本科院校市场营销专业人才培养方案的构建 |
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| 引用本文： | 李轶敏,易伟义.应用型本科院校市场营销专业人才培养方案的构建[J].湖南工程学院学报(社会科学版),2004,14(4):86-88. |
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| 作者姓名： | 李轶敏 易伟义 |
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| 作者单位： | 湖南工程学院,经济管理系,湖南,湘潭,411101 |
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| 摘 要： | 构建一个完整的专业培养方案应该具备三个基本要素:一是要选择构建培养方案的主线;二是要根据本学科专业特点,选择课程体系的结构模式;三是选择适当的技术路线对教学计划进行具体的修订。
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| 关 键 词： | 应用型 市场营销专业 人才培养 |
| 文章编号： | 1671-1181(2004)04-0086-03 |
| 修稿时间： | 2004年8月31日 |
On the Establishment of Professional Personnel Cultivation Project of Marketing Major in Applied Undergraduate Institute |
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| LI Yi-min,YI Wei-yi.On the Establishment of Professional Personnel Cultivation Project of Marketing Major in Applied Undergraduate Institute[J].Journal of Hunan Institute of Engineering(Social Science Edition),2004,14(4):86-88. |
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| Authors: | LI Yi-min YI Wei-yi |
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| Abstract: | This paper is primarily about the three factors in establishing a complete professional personnel cultivation project:the selection of the theme of the project,the selection of structural format of the curriculum system with regard to the major,the selection of appropriate technical guidelines for the specific modification of the teaching project. |
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| Keywords: | applied type marketing major professional personnel cultivation |
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