Ethnography, Cultural Change and Local Power

The author argues that despite the declaration for the end of ethnography by some North American scholars, ethnography is precisely what is needed for a more nuanced and complex understanding of cultural change. Using snippets of ethnographic observation from the Mexican state of Michoacan, the argument is made that neither "modernization" nor "globalization" are imposed from above, but are woven together with local processes to create institutions and practices which synthesize both the "traditional" and the "modern" in previously unimagined ways. Local people and processes are thus conceived of as dynamic partners in cultural change rather than passive subjects. Ethnography, then, is a fruitful means for uncovering how and the extent to which this is so.