| 供电企业顾客让渡价值理论探讨 |
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| 引用本文： | 谢运来,李晓明. 供电企业顾客让渡价值理论探讨[J]. 长沙理工大学学报(社会科学版), 2003, 18(4): 71-73 |
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| 作者姓名： | 谢运来 李晓明 |
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| 作者单位： | 1. 益阳电业局,湖南,益阳,413000
2. 长沙理工大学,现代教育技术中心,湖南,长沙,410077 |
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| 摘 要： | 根据顾客让渡价值理论,供电企业应抓住电能品质、供电服务、电能价格这三个关键因素,努力提升产品总价值,降低用电客户的货币成本与非货币成本,实现供电企业与用电客户双方良性互动和双赢的目标。
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| 关 键 词： | 供电企业 顾客让渡价值 品质 服务 价格 |
| 文章编号： | 1007-6271(2003)04-0071-03 |
| 修稿时间： | 2003-09-07 |
On the Theory of Customer Concession Value in the Electric Power Enterprises |
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| XIE Yun-lai,LI Xiao-ming. On the Theory of Customer Concession Value in the Electric Power Enterprises[J]. Journal of Changsha University of Science & Technology, 2003, 18(4): 71-73 |
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| Authors: | XIE Yun-lai LI Xiao-ming |
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| Affiliation: | XIE Yun-lai~1,LI Xiao-ming~2 |
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| Abstract: | According to the customer concession value theory, the power supply enterprises should take hold of the three key factors of quality, service and price. In order to realize the good interaction between the supplying companies and their respective customers and to attain the double-winning objective, it is imperative to upgrade the total value of electric products while lowering the cost of customers in terms of monetary and non-monetary forms. |
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| Keywords: | power supply enterprises customer concession value quality service price |
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