| 从软实力理论在中国的发展看中国传统管理思想的传承 |
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| 引用本文： | 张晶,张子靖.从软实力理论在中国的发展看中国传统管理思想的传承[J].北京工商大学学报(社会科学版),2010,25(5):73-77. |
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| 作者姓名： | 张晶 张子靖 |
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| 作者单位： | 神华集团,北京,100011;西南财经大学,四川,成都,610074 |
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| 摘 要： | 中国企业管理理论领域从不同视角发展的企业软实力理论,体现了中国传统管理思想的"企业文化意识"、"品牌情结"和"和谐观"。软实力理论的这一发展是中国传统管理思想重视软性资源的"资源观",以及软实力理论本身与资源基础理论相契合的结果,是中国传统与现代管理思想相结合的一个典范。
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| 关 键 词： | 软实力 企业文化 品牌 和谐 中国传统管理思想 |
The Heritage of Chinese Traditional Management Ideas Reflected in the Development of Soft Power Theory in China |
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| Zhang Jing,Zhang Zi-jing.The Heritage of Chinese Traditional Management Ideas Reflected in the Development of Soft Power Theory in China[J].Journal of Beijing Technology and Business University:Social Science,2010,25(5):73-77. |
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| Authors: | Zhang Jing Zhang Zi-jing |
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| Abstract: | The corporate soft power theory,which has developed from various perspectives in the field of management theory for Chinese enterprises,embodies the Chinese traditional management ideas such as "corporate culture consciousness","brand preference" and "harmony view".Such development in soft power theory reflects a "resource view" of Chinese traditional management ideas to attach great importance to soft resources.The soft power theory itself fit well with RBT,the result of which is a typical example of combining Chinese tradition and modern management ideas. |
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| Keywords: | soft power corporate culture brand harmony China traditional management ideas |
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