网络传播的出现与传统媒体的回应

网络传播正在对传统媒体产生广泛而深远的影响。报纸、广播、电视三大传统媒体的社会分工不再像以前那样明确固定，而与网络媒体逐渐走向兼容并蓄，传统媒体与网络传播两者间的互动进一步加强。应在双向传播中整合新闻信息资源，拓展网络广告和电子商务，抢占国家“虚拟边疆”等。

Network Communications and the Response of the Classical Media

The network communications are making a wide and profound impact on the classical media. As a result, the social division of labor of the three major classical media of newspaper, broadcasting and television is not so definite as it used to be. The traditional media tend to emerge into and interact with the network communications. This tendency can be exemplified by their involvement in the business of network advertising and electronic business and so on.