| Abstract: | Information inputs are an important determinant of the quality of outcomes in the consumer decision process. This paper reports on an exploratory study that examines the perceived use of Consumer Reports product tests in a specific durable-product purchase in a nationwide sample of Consumer Reports subscribers. Perceived use of Consumer Reports is found to be related to performance-oriented shopping, but other situation-related variables are less likely to be associated with use than the shopper's general confidence in the test reports as an information source. Perceived use of the test reports in this study is associated with higher satisfaction with the products purchased. |
