| 家电行业中的渠道冲突及对策研究 |
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| 引用本文： | 龚秀梅,许俊,傅博.家电行业中的渠道冲突及对策研究[J].长春工程学院学报(社会科学版),2011,12(2):41-44. |
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| 作者姓名： | 龚秀梅 许俊 傅博 |
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| 作者单位： | 长春工程学院管理学院,长春,130021;吉林大学档案馆,长春,130012 |
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| 摘 要： | 对家电行业中渠道冲突产生的原因进行了详细分析,在此基础上,提出了家电行业解决渠道冲突的具体措施,包括改变营销观念、建立战略联盟、构建与完善网络营销渠道、加强窜货的管理。希望这些策略的提出,能够为我国还处在摸索阶段、尚未建立有效分销渠道的家电企业提供一些借鉴和启示。
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| 关 键 词： | 家电行业 渠道冲突 网络营销渠道 |
Researches of channel conflicts and countermeasures in appliance industry |
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| GONG Xiu-mei,et al..Researches of channel conflicts and countermeasures in appliance industry[J].Journal of Changchun Institute of Technology(Social Science Edition),2011,12(2):41-44. |
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| Authors: | GONG Xiu-mei |
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| Institution: | GONG Xiu-mei,et al.(Changchun Institute of Technology,Changchun 130012,China) |
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| Abstract: | This passage gives some detailed analysis on the reasons of channel conflicts in appliance industry.On this basis,it also brings up some specific measures to solve these channel conflicts about appliance industry,which includes changing marketing concepts,building up strategy associations,formatting and improving the channel of network marketing,strengthening the management of cross-boundary selling.The author hopes that these strategies could provide some notices for appliance enterprises still at the fumb... |
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| Keywords: | appliance industry channel conflicts channel of network marketing |
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