| 房地产新政下房地产企业发展的路径选择 |
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| 引用本文： | 颜秀春.房地产新政下房地产企业发展的路径选择[J].长春工程学院学报(社会科学版),2011,12(2):57-59,62. |
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| 作者姓名： | 颜秀春 |
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| 作者单位： | 黎明职业大学工商管理系,泉州,362000 |
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| 基金项目： | 福建省软科学重点项目(项目编号:2009R0064) |
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| 摘 要： | 结合当前房地产市场的实际情况,使用SWOT法对影响房地产企业的内部因素和外部因素进行分析,在此基础上提出房地产新政下房地产企业发展的四点建议：理性定价、做好产品品质、发展商业地产、多渠道筹措资金。
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| 关 键 词： | 房地产企业 SWOT 产品品质 商业地产 |
The development path selection of the real estate enterprises under the new policy |
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| YAN Xiu-chun.The development path selection of the real estate enterprises under the new policy[J].Journal of Changchun Institute of Technology(Social Science Edition),2011,12(2):57-59,62. |
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| Authors: | YAN Xiu-chun |
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| Institution: | YAN Xiu-chun(Dept.of Business Administration,Liming Vocational University,Quanzhou 362000,China) |
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| Abstract: | The article analyses the internal and external factor that affects the real estate enterprises with the method of SWOT.On the basis of these,the article also gives four suggestions about the development of real estate enterprises;rational pricing;making the product better quality,developing commercial real estate and multiple financing. |
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| Keywords: | real estate enterprises SWOT product quality commercial real estate |
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