区域旅游产业集群品牌培育初探——以湘鄂渝黔边区为例

产业集群是提升产业竞争力的重要方式,品牌培育是提升产品竞争力的重要的非价格竞争手段。湘鄂渝黔边区是国家重点扶持的“老、少、边、穷、库”区,应该充分利用当地丰富的旅游资源发展旅游业,以促进当地经济的持续快速发展。文章概述了湘鄂渝黔边区旅游产业集群及其品牌培育的意义,提出了对该区进行旅游产业集群品牌培育的对策。

A discussion on the brand development for the tourism industry cluster in Xiang-E-Yu-Qian border

Industry cluster is an important means of increasing an industry's competitiveness while brand development is a key non-price-based means of increasing product competitiveness.Xiang-E-Yu-Qian border,as one of the old revolutionary bases,minority areas,border areas,underdeveloped areas and reservoir areas in China,is a region whose development is the focus of the government's attention.It is assumed that the best should be made of the rich travel resources in the region for its sustainable economic development.In the paper,the significance of developing a tourism industry cluster and its tourism brand is discussed and strategies for the achievement of the objective are explored.