公共外交视阈下河南省对外开放软环境研究

对外开放软环境对河南省经济的整体发展至关重要.它的主体多元性为传播学视角的引入提供了可能性.传统外交模式下河南省对外开放软环境现状存在着明显不足.公共外交在主体、对象、形式、效果、影响方式等方面的优势为新形势下河南省对外开放软环境的塑造提供了诸多契机.各个主体的职责十分清晰：政府主导塑造全方位的政策法制环境、高效的服务环境;文化界、宗教界一些NGO、NPO以及高校等主导塑造和谐的社会文化环境;媒体主导塑造充满正能量的舆论环境;普通大众主导塑造诚信及道德规范环境.

Henan Opening-up Soft Environment from the Perspective of Public Diplomacy

Soft environment of the opening-up is essential to the overall economic development in He＇ nan province. Its diversity makes it possibie to introduce communicative conceptions. There are many problems about current soft environment of the opening-up in a traditional diplomatic mode in Henan. The public diplomacy provides many good opportunities for the creation of soft environment in terms of subjects, objects, forms, effects and influences of public diplomacy. All the subjects get clear knowledge of their own responsibilities. The government works to shape a full-range policy, legal and efficient service environment; cultural circles, religious circles, NGOs, NPOs and universities make efforts to build a harmonious social cultural environment; mass media is responsible to create a positive public opinion environment; the public focuses on creating a integrity and ethics environment.