Modelling locational access to markets for pluriactivity: a study in the Grampian region of Scotland

This paper investigates the role of location in determining the presence of on- and off-farm pluriactivity. Gravity models are developed to define degrees of access to markets from farm locations, and farm household survey data from the Grampian Region of Scotland are used to test the ability of the models to explain the observed location of pluriactivity. Proximity to markets is shown to be an important factor for both tourist and non-tourist on-farm diversification, and is reflected in the location of farms with on-farm non-agricultural activities. However, there is no evidence of a relationship between access to labour market opportunities and the presence of off-farm employment at the sub-regional scale. Personal preferences concerning work location and household responsibilities may be more important in determining the presence of off-farm work than proximity to labour market opportunities. Possible refinements to the technique and policy implications are discussed.