| 民间艺术展演文本的文化修辞 |
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| 引用本文： | 吴晓,邹晓玲.民间艺术展演文本的文化修辞[J].学术探索,2007(5):142-144. |
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| 作者姓名： | 吴晓 邹晓玲 |
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| 作者单位： | 1. 云南大学,民族研究院,云南,昆明,650091
2. 吉首大学,文学院,湖南,吉首,416000 |
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| 摘 要： | 作为大众审美对象的民间艺术展演文本,为有效建构起其在消费主义语境中的新的审美文化姿态,不断维护文本魅力以满足大众审美想像,这种展演文本必须充分运用和施展拼贴、挪用、复制和炒作等文化修辞策略,从而使得展演文本呈现出符号的陌生化、结构的混杂性和风格的原生态等修辞效果。
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| 关 键 词： | 民间艺术 展演 文化修辞 大众审美 |
| 文章编号： | 1006-723X(2007)05-0142-03 |
| 修稿时间： | 2007年7月28日 |
Cultural Rhetoric of Folk Art Exhibition Text |
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| WU Xiao,ZOU Xiao-ling.Cultural Rhetoric of Folk Art Exhibition Text[J].Academic Research,2007(5):142-144. |
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| Authors: | WU Xiao ZOU Xiao-ling |
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| Abstract: | The folk art exhibition text,as the object of mass esthetic appreciation,has to constantly preserve its glamour in order to set up a new cultural esthetic pose in the context of consumptionism and eventually to satisfy the imagination of the mass.Such a exhibition text needs a full use of the cultural rhetoric strategies like collage,replacement,duplication,and manipulation so that the text will have a rhetoric effect characterized by the unfamiliar codes,the structural heterogeneity,and the stylistic originality. |
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| Keywords: | Cultural rhetoric Flok Exhibition |
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