民间艺术展演文本的文化修辞

作为大众审美对象的民间艺术展演文本,为有效建构起其在消费主义语境中的新的审美文化姿态,不断维护文本魅力以满足大众审美想像,这种展演文本必须充分运用和施展拼贴、挪用、复制和炒作等文化修辞策略,从而使得展演文本呈现出符号的陌生化、结构的混杂性和风格的原生态等修辞效果。

Cultural Rhetoric of Folk Art Exhibition Text

The folk art exhibition text,as the object of mass esthetic appreciation,has to constantly preserve its glamour in order to set up a new cultural esthetic pose in the context of consumptionism and eventually to satisfy the imagination of the mass.Such a exhibition text needs a full use of the cultural rhetoric strategies like collage,replacement,duplication,and manipulation so that the text will have a rhetoric effect characterized by the unfamiliar codes,the structural heterogeneity,and the stylistic originality.