论西部旅游目的地开发的整合理念

要使西部旅游业真正成为区域经济的新增长点 ,且具有持续发展能力 ,就必须要高起点、高水平地开发西部旅游目的地。对西部旅游业发展所面临的各种重大问题 ,如目的地的管理。目的地产品的开发主题、目的地城市建设等 ,要有一个整合的理念 ,才能使老的目的地焕发生机 ,使新的目的地充满魅力 ,从而吸引更多的境内外旅游者 ,增强西部旅游目的地的竞争力。

ON INTEGRATED IDEA OF WESTERN TOURIST DESTINATION DEVELOPMENT

We must develop western tourist destination with high level so that western tourist industry will become new increasing point and have sustainable ability. In order to attract more and more tourists and increase competition of western destination, we must have an integrated idea for all important problems of western tourist development, such as destination management, development of destination products, city building of destination, etc.