Negative social effects of being a smoker.

Three studies were done to examine the social effects of being a tobacco smoker. In Study 1, 135 subjects rated target persons as dating and marriage prospects. All else being equal, the nonsmoker subjects showed consistent preference for nonsmokers. The subjects' personal preference for nonsmokers was significantly greater than their estimates of the preference of people in general. In Study 2, thirty-five subjects who preferred nonsmokers for marriage provided their reasons. All together, they gave eleven different reasons. In Study 3, which involved sixty-two subjects, the belief underlying each of the eleven preference reasons was found to predict degree of preference for nonsmokers. The results of the three studies are discussed as providing potentially useful information for smoking prevention interventions.