| 推销与择业 |
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| 引用本文： | 牛光民,鲍玲玲,杜焜. 推销与择业[J]. 河北工程大学学报(社会科学版), 2010, 27(1): 64-66 |
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| 作者姓名： | 牛光民 鲍玲玲 杜焜 |
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| 作者单位： | 河北工程大学,城建学院,河北,邯郸,056038;河北工程大学,城建学院,河北,邯郸,056038;河北工程大学,城建学院,河北,邯郸,056038 |
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| 基金项目： | 全国教育科学十五规划教育部重点课题 |
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| 摘 要： | 文章旨在创新大学生择业教育的新思路和新途径。其将推销学与大学生择业指导相结合,用推销学的理念思考大学生择业,探索大学生择业与推销的关系。本文提出大学生择业前应树立自我推销和＂产品＂意识,思考如何开发＂产品＂,如何打造＂产品＂,如何规划＂产品＂。
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| 关 键 词： | 大学生 推销 择业 |
| 收稿时间： | 2010-01-21 |
Promotion and career selection |
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| NIU Guang-min,BAO Ling-ling and DU Kun. Promotion and career selection[J]. , 2010, 27(1): 64-66 |
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| Authors: | NIU Guang-min BAO Ling-ling DU Kun |
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| Affiliation: | Hebei University of Engineering,Handan 056038,China;Hebei University of Engineering,Handan 056038,China;Hebei University of Engineering,Handan 056038,China |
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| Abstract: | This paper aims to innovating new ideas and ways in education of undergraduates' occupational selection.It combines selling course with guidance of undergraduates' occupational selection,thinks about undergraduates' occupational selection with the concept of selling course,and explores the relationship between undergraduates' occupational selection and selling course.The paper presents that before choosing jobs,undergraduates should establish a sense of self-promotion,think how to develop products,how to plan products and how to create the products. |
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| Keywords: | undergraduate promotion carter selection |
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