| 供应链分析与基本竞争战略的选择 |
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| 引用本文： | 叶广宇,蓝海林.供应链分析与基本竞争战略的选择[J].南开管理评论,2002,5(1):33-36. |
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| 作者姓名： | 叶广宇 蓝海林 |
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| 作者单位： | 华南理工大学工商管理学院 |
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| 基金项目： | 国家自然科学基金重点项目“我国企业战略管理研究”资助,批准号:79930100 |
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| 摘 要： | 本文在分析产品需求特性的基础上,指出企业供应链的选择必须与其产品需求特性相适应,进而说明企业基本竞争战略选择与实施的前提首先是对产品需求特性进行明确定位,其次是必须有与此相对应的供应链,才能保证基本竞争战略的有效实施。
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| 关 键 词： | 产品需求特性 供应链 竞争战略 |
Supply Chain Analysis and the Selection of Foundational Competitive Strategy |
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| Ye Guangyu,Lan Hailin.Supply Chain Analysis and the Selection of Foundational Competitive Strategy[J].Nankai Business Review,2002,5(1):33-36. |
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| Authors: | Ye Guangyu Lan Hailin |
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| Abstract: | Based on the analysis of the demand character of products,this paper point out that the selection of supply chain must adapt to thedemand character of products. And for the selection and Implementationof foundational competitive strategy must: firstly positioning the demandcharacter of products, secondly selecting the suitable supply chain. |
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| Keywords: | Demand Character of Products Supply Chain CompetitiveStrategy |
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