试论新媒体背景下党管媒体理念的转变

新媒体时代，舆情更加复杂，舆论引导的形势更加严峻。而党管媒体仍存在认识理念落后，管理界限不清；管理方法生硬，管理手段缺失；对新媒体存在偏见，缺乏服务意识和对新媒体的舆论监督作用缺乏足够的认知等问题。究其原因是对新媒体的地位、职能和作用认识不足；准确研判新媒体发展趋势的能力不足以及缺乏对新媒体自身发展的新闻规律的了解。因此，尊重新闻传播规律，转变管理方式方法，树立互联网思维意识，是党管媒体在新形势下的必然选择。

Concept Transformation of Media Run by the Party in the context of New Media Era

The public sentiments are complicated and public guidance is more difficult in the new media era. In such a background, the concept of the media managed by Communist Party of China is facing great changes and transformation. Respecting the rule of journalism and communication, and changing management methods, establishing the Internet thinking consciousness are inevitable choices of the media managed by Communist Party of China under the new situation.