国际视野的我国电视产品内容规制

内容提要在电视传媒产业化进程中，出于电视节目事关意识形态和国家文化安全，政府有必要对电视节目内容进行规制。电视产品的外部性和信息不对称引致的市场失灵是政府对电视产品内容实行规制的动因。国内外电视产品内容规制的实践证明，从内容质量和限制境外电视节目播出方面进行规制对保护电视传媒业是完全有必要的。对电视节目的内容规制，我国现实且明智的政策只能是在开放中实施保护，在保护中实施开放。

Chinese Television Product Content Regulation in International Vision

In the television media industrialization process,the television program is about ideology and national cultural security,so it is necessary for the government to regulate the content of TV program.The motivation for the government regulation on TV product content is the market failure caused by television products externality and information asymmetry.The content regulation practice both from domestic and foreign TV product shows that it is necessary to protect the TV media industry from the content quality and restrictions on foreign television programs.On the television program content regulation,the realistic and sensible policy is implemented in open protection.