| 论新闻同题竞争的应对策略 |
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| 引用本文： | 张春林.论新闻同题竞争的应对策略[J].重庆工商大学学报(社会科学版),2002,19(5):92-95. |
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| 作者姓名： | 张春林 |
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| 作者单位： | 四川大学文学与新闻学院2001级博士生,成都,610064 |
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| 摘 要： | 目前独家新闻竞争空间日趋有限 ,报业竞争将面临更多的同题竞争 ,新闻同题竞争中主要有采用新华社稿件的竞争、选用网络新闻的竞争、新闻发布会上的竞争、同题采访中的竞争等四种同题竞争形式 ;因此只有从加强新闻策划、加强新闻包装、加强新闻监控、加强质量监督等方面入手才能在竞争中取得先机
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| 关 键 词： | 独家新闻 同题竞争 应对策略 |
| 文章编号： | 1008-424X(2002)05-0092-04 |
| 修稿时间： | 2002年5月21日 |
On Countermeasure of Competition in Media |
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| ZHANG Chun-lin.On Countermeasure of Competition in Media[J].Journal of Chongqing Technology and Business University Social Science Edition,2002,19(5):92-95. |
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| Authors: | ZHANG Chun-lin |
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| Abstract: | Nowadays, the competition in media becomes more and more severe. The competition in the news reports is mainly among Xinhua News Agency's news, news from the net, news at the news briefings, interviews on the same subject. In order to be competitive in the competition, things should be done to strengthen news planning, improve news package, strengthen news monitoring, and quality control. |
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| Keywords: | exclusive news competition in issuing the same subject countermeasure |
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