| 新疆制造业品牌运营的问题及对策 |
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| 引用本文： | 郑娜. 新疆制造业品牌运营的问题及对策[J]. 辽宁工程技术大学学报(社会科学版), 2008, 10(3): 268-270 |
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| 作者姓名： | 郑娜 |
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| 作者单位： | 新疆财经大学,工商管理学院,新疆,乌鲁木齐830012 |
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| 摘 要： | 针对近年来新疆制造业在品牌运营中存在的品牌数量少、品牌缺乏个性等问题,在其相应成因分析的基础上,认为做好品牌设计、搞好品牌定位、品牌推广和维护是新疆制造业品牌运营的必然选择。从政府和企业的角度提出了新疆制造业进行品牌运营的思路与对策。
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| 关 键 词： | 新疆制造业 品牌运营 品牌规划 |
| 文章编号： | 1008-391X(2008)03-0268-03 |
| 修稿时间： | 2007-09-22 |
Problems and strategies of brand operation of manufacturing industry in Xinjiang |
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| ZHENG Na. Problems and strategies of brand operation of manufacturing industry in Xinjiang[J]. Journal of Liaoning Technical University(Social Science Edition), 2008, 10(3): 268-270 |
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| Authors: | ZHENG Na |
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| Affiliation: | ZHENG Na(Business Administration College,Xinjiang Finance and Economics University,Wulumuqi 830012,China) |
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| Abstract: | In view of the problems that there are some problems,for example：fewer number brands;lacking personality and etc.of Xinjiang manufacturing industry,on the basis of analysing the reasons of the problems,the article probes that it is necessary to make brand design,brand localization,brand protection and brand promotion which can establish Xinjiang manufacturing industry brand.Finally from the standpoint of the government and enterprises ideas and proposals are proposed for the manufacturing industry brand operation in Xinjiang. |
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| Keywords: | Xinjiang manufacturing industry brand operation brand programming |
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