| 关于《市场营销学》课程内容修改的探讨 |
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| 引用本文： | 毕雪萍. 关于《市场营销学》课程内容修改的探讨[J]. 太原理工大学学报(社会科学版), 2001, 19(1): 57-59 |
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| 作者姓名： | 毕雪萍 |
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| 作者单位： | 太原理工大学经济管理学院,山西,太原,030024 |
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| 摘 要： | 市场营销学作为一门与经济实践紧密相连的学科,其中的许多内容必须随着经济实践的不断发展而得到不断的充实.结合教学实践对有关市场营销课程内容进行了修改和充实增加整合营销和关系营销观念,引入网络营销调研方法,强化4Cs营销组合的地位,加入网络营销的内容.
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| 关 键 词： | 整合营销 网络营销 关系营销 4Ps理论 4Cs组合 |
| 文章编号： | 1009-5837(2001)01-0057-03 |
| 修稿时间： | 2000-08-30 |
Probing on Revising the Content of Marketing |
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| BI Xue ping. Probing on Revising the Content of Marketing[J]. Journal of Taiyuan University of Technology(Social Sciences Edition), 2001, 19(1): 57-59 |
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| Authors: | BI Xue ping |
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| Abstract: | In the marketing course,a subject closely related with the economic practice,much content must be constantly added with the constant development of the economic practice.Some content in the marketing course must be revised and supplemented based on teaching practic.IMC marking and relations marketing are added;ways of investigation of e marketing are introduced;the position of 4Cs marketing grouping is raised;the content of e marketing is supplemented. |
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| Keywords: | IMC marketing e marketing relations marketing 4Ps theory 4Cs theory |
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