Managing digital transformation during re-internationalization: Trajectories and implications for performance |
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Institution: | 1. University of Huddersfield, Huddersfield Business School, Queensgate, Huddersfield HD1 3DH, United Kingdom;2. University of Glasgow, Adam Smith Business School, Gilbert Scott Building, Glasgow G12 8QQ, United Kingdom |
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Abstract: | This paper contributes to our theoretical understanding of how SMEs digitally transform during re-internationalization. We conducted qualitative, multiple-case studies into re-internationalization processes across 11 Chinese international SMEs. Using inductive data analysis, we identify two types of digital transformation, operational and strategic, and trajectories during re-internationalization. The complexity of digital transformation in re-internationalization is delineated by the intricate tensions between strategic digital transformation and new product development. Firm re-internationalization performance can plausibly be differentiated by how these tensions are managed. |
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