| 顾客价值创新战略及其实施途径 |
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| 引用本文： | 罗玲,刁兆峰.顾客价值创新战略及其实施途径[J].华中农业大学学报(社会科学版),2007(4):79-81. |
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| 作者姓名： | 罗玲 刁兆峰 |
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| 作者单位： | 武汉理工大学管理学院 湖北武汉430070 |
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| 摘 要： | 文章从顾客价值和顾客价值创新概念入手,分析了顾客价值创新原理和顾客价值创新战略模型,基于顾客价值要素,提出了实施顾客价值创新战略的五个途径:创造、加强、减弱、清除和重构顾客价值要素。
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| 关 键 词： | 顾客价值 价值要素 顾客价值创新战略 |
Strategy of Customer Value Innovation and the Way to Practice |
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| LUO Ling,DIAO Zhao-feng.Strategy of Customer Value Innovation and the Way to Practice[J].Journal of Huazhong Agricultural University(Social Sciences Edition),2007(4):79-81. |
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| Authors: | LUO Ling DIAO Zhao-feng |
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| Abstract: | This paper first introduces the concept of customer value and customer value innovation,then anal sizes the principle of customer value innovation and model of strategy of customer value innovation.Based on the customer value element,this paper put forward five ways to practice the strategy of customer value innovation: to create,strengthen,weaken,eliminate and reconstruct customer value elements. |
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| Keywords: | customer value customer value factors strategy of customer value innovation |
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