| 关于“大武夷”旅游突破旅游阴影效应的研究 |
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| 引用本文： | 庄梅华. 关于“大武夷”旅游突破旅游阴影效应的研究[J]. 淮海工学院学报(社会科学版), 2011, 9(21): 78-80 |
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| 作者姓名： | 庄梅华 |
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| 作者单位： | 福建师范大学地理科学学院,福建福州350007;闽北职业技术学院管理系,福建南平353000 |
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| 摘 要： | 以旅游阴影区理论为背景,分析了＂大武夷旅游圈＂面临的困境和旅游发展现状,进而研究了＂大武夷旅游圈＂突破阴影效应的方法,即旅游资源异质法、聚焦眼球打造亮点法、旅游合作法和旅游形象设计法等,从而实现＂既突出武夷山,又突破武夷山＂,促进＂大武夷旅游圈＂的进一步发展。
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| 关 键 词： | 大武夷旅游圈 旅游合作 旅游阴影 |
Breaking through the Tourism Shadow Effect:A Study of Mt.Wuyi Grand Traveling Circle |
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| ZHUANG Mei-hua. Breaking through the Tourism Shadow Effect:A Study of Mt.Wuyi Grand Traveling Circle[J]. Journal of Huaihai Institute of Technology, 2011, 9(21): 78-80 |
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| Authors: | ZHUANG Mei-hua |
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| Affiliation: | ZHUANG Mei-hua1,2(1.College of Geographic Science,Fujian Normal University,Fuzhou 350007,China; 2.Dept.of Management,Minbei Vocational and Technical College,Nanping 353000,China) |
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| Abstract: | The tourism shadow effect theory is adopted to analyze the status quo and difficulties in the building of Mt.Wuyi Grand Traveling Circle.Methods to break through the shadow effect are proposed for the development of local tourism,including the development of heterogeneous tourist resources,the making of brand products,cooperative tourism development and the building of a favorable tourism image.If these methods are taken,local tourist industry can be greatly promoted with special features made that belong to but are not limited to Mt.Wuyi. |
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| Keywords: | Mt.Wuyi Grand Traveling Circle cooperative tourism development tourism shadow |
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