| 高等教育产品经营思想探析 |
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| 引用本文： | 张正娟. 高等教育产品经营思想探析[J]. 淮海工学院学报(社会科学版), 2011, 9(22): 11-12 |
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| 作者姓名： | 张正娟 |
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| 作者单位： | 宿迁学院 院长办公室,江苏宿迁,223800 |
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| 摘 要： | 就高等教育的属性来看,既有公共性,又有私人性,属于准公共产品。通过公共产品的理论视角,分析高等教育这种特殊的准公共产品的经营,必须在政府的宏观调控下,进一步规范行为,以充分体现市场效能,最大限度地发挥各方面作用,弥补不足。
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| 关 键 词： | 高等教育 准公共产品 经营 效能 |
Exploration into the Management of Higher Educational Products |
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| ZHANG Zheng-juan. Exploration into the Management of Higher Educational Products[J]. Journal of Huaihai Institute of Technology, 2011, 9(22): 11-12 |
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| Authors: | ZHANG Zheng-juan |
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| Affiliation: | ZHANG Zheng-juan(President Office,Suqian College,Suqian 223800,China) |
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| Abstract: | The attribute of higher education embodies in publicity and privacy,which labels it as a quasi-public product.Hence from the perspective of public product,the paper analyzes the management of higher education as a special quasi-public product,which should be supervised by the government macro-control and further standardized,so as to fully play the role of market and make some compensation. |
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| Keywords: | higher education quasi-public product management efficiency |
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