| 河北省城市居民体育消费现状与对策研究 |
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| 引用本文： | 韩敬全,钟山河,郑学会. 河北省城市居民体育消费现状与对策研究[J]. 河北学刊, 2011, 31(6) |
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| 作者姓名： | 韩敬全 钟山河 郑学会 |
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| 作者单位： | 1. 河北经贸大学体育教学部,河北石家庄,050061
2. 河北体育学院运动训练系,河北石家庄,050061 |
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| 基金项目： | 2009年度河北省社会科学基金项目《从国外体育课程的演进看河北普通高校体育课程的改革与对策》(HB09BTY004) |
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| 摘 要： | 当前,河北省城市居民体育消费现状主要表现在以下四个方面:一是中青年人对体育关注度比较高,但参与体育活动的意识比较低;二是老年人对体育关注以随意形式为主,但能积极参与体育活动;三是体育健身消费的价值取向逐渐趋向现代化,居民体育消费动机呈现多元化特征;四是居民因实际收入、闲暇时间及健身场地、设施的影响,总体消费水平较低,但实物形体育商品有着较好的市场活力。由此,建议进一步加快河北省区域体育法规的完善,采取措施加大对体育法规、体育赛事的宣传力度,营造良好的体育健身氛围,促进体育消费的进一步增长。
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| 关 键 词： | 体育意识 体育消费 城市居民 不同群体 |
The Research and Decision-making on the Status of Hebei Urban Residents on Sports Consumption |
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| HAN Jing-quan,ZHONG He-shah,ZHENG Xue-hui. The Research and Decision-making on the Status of Hebei Urban Residents on Sports Consumption[J]. Hebei Academic Journal, 2011, 31(6) |
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| Authors: | HAN Jing-quan ZHONG He-shah ZHENG Xue-hui |
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| Affiliation: | HAN Jing-quan1,ZHONG He-shan2,ZHENG Xue-hui1(1.Teaching Department of Physical Education,Hebei University of Economics and Business,Shijiazhuang 050061,China,2.Department of Sports and Training,Hebei Institute of Physical Education,China) |
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| Abstract: | This article is based on our province's urban residents' sports consumption status to conduct a research and find that young and middle-aged people pay more relatively high attention on sports,but the sense of participation on sports activities is relatively low;the older people pay attention on sports mainly in the form of random,but can participate in sports activities actively;physical fitness consumption of value orientation gradually tends to modernization,and the sports consumption motives of resident... |
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| Keywords: | Sports Consciousness Sports Consumption Urban Residents |
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