消费语境中的中国电影“文化折扣”现象探讨——以冯小刚电影为例

在全球化的时代背景下,中国电影如何降低＂文化折扣＂,提高国际市场占有率,在国际电影贸易中处于主动地位,这是中国电影的发展进程中不得不面对的议题。通过用冯小刚植根中国文化土壤的＂贺岁系列＂电影与其以国际配方制作的《夜宴》作对比,从文化亲缘性市场、电影题材的选择、文化价值观的适应性几个方面来论述中国电影如何有效地降低＂文化...

On the Cultural Discount Phenomenon of Chinese Films in the Context Consumption:Taking Feng Xiaogang's Films as an Example

In the circumstances of globalization,how Chinese films reduce cultural discount,improve their international market share,and take initiative in the international film trade,are the issues Chinese films have to face in the process of their development.With the contrast between Feng xiaogang's series of Chinese culture-rooted New Yearmovies and his movieThe Banquetmixed with the international ingredients,from the perspectives of the culture-related market,the choice of the movie subject,and adaptability of c...