| 博弈论与农民专业合作社品牌发展战略 |
| |
| 引用本文： | 孟庆福,李丹,李峰. 博弈论与农民专业合作社品牌发展战略[J]. 河北学刊, 2011, 31(6) |
| |
| 作者姓名： | 孟庆福 李丹 李峰 |
| |
| 作者单位： | 河北工业大学管理学院,天津,300401 |
| |
| 摘 要： | 《中华人民共和国农民专业合作社法》的实施使农民专业合作社的成立、建设与发展纳入了法制化轨道。农民专业合作社被认为是农业二次飞跃以及解决三农问题的有效手段之一。本文针对中国农民专业合作社成员的特点,借鉴实践社群中社员身份划分标准,将合作社成员进行分类,并针对不同类型成员参与的动机和诉求,利用经济学当中博弈论的分析方法,进行品牌培育战略的决策研究。
|
| 关 键 词： | 农民专业合作社 博弈论 品牌培育 |
Decision of Brand Strategy of Farmers' Cooperatives Based on Game Theory |
| |
| MENG Qing-fu,LI Dan,LI Feng. Decision of Brand Strategy of Farmers' Cooperatives Based on Game Theory[J]. Hebei Academic Journal, 2011, 31(6) |
| |
| Authors: | MENG Qing-fu LI Dan LI Feng |
| |
| Affiliation: | MENG Qing-fu,LI Dan,LI Feng(School of Management of Hebei University of Technology,Tianjin 300401,China) |
| |
| Abstract: | Since theLaw on Farmers' Cooperatives in People's Republic of Chinahas been promulgated and implemented,farmers' cooperatives have been established,constructed and developed towards the legal system.Farmers' cooperatives are considered as one of the effective means tosecondary agricultural leapand to solvethree rural issues.Based on the characteristic of farmers' cooperatives' members,using the standards to classify the members of practice community for reference,this paper classified the members of farmers... |
| |
| Keywords: | Farmers' Cooperatives Game Theory Band Development |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
