索爱消失:祸起合资 |
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引用本文: | 林瑞明.索爱消失:祸起合资[J].经理人,2012(4):74-77,23. |
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作者姓名: | 林瑞明 |
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作者单位: | 三星研究院战略管理组 |
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摘 要: | 仅仅是战略迟缓吗?2011年,以苹果iPhone引领的智能手机风潮席卷全球,也带来了手机品牌的"改朝换代"。一度炙手可热的品牌逐渐退出了市场的最前沿,尤其是传统意义上的三大手机巨头—诺基亚、摩托罗拉、索尼爱立信—相继沦落:诺基亚失去了把持多年的霸主地位、
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关 键 词: | 智能手机 手机市场 爱立信 诺基亚 品牌 摩托罗拉 音乐 操作系统 战略 合资公司 |
The disappearance of Sony-Ericsson:trouble startin with joint venture |
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Abstract: | By the end of January 2012,the European Union approved the full acquisition of the 50% shares of Sony-Ericsson from Ericsson by SONY with the amount of 1.05 billion EUR.Looking back,the giant alliance became constrains to each other;the foresight of market was offset by not grasping the key of development;aiming at the best of mobiles was hold back by failing in differentiating contents and service;and exploration of smart phone but lingering between operating systems After a decade,Sony-Ericsson finally went into the dust of history. |
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