属性数据的多变量对应分析模型及应用

属性数据的建模和分析是市场研究活动中最重要的一类应用问题,学术界和市场研究行业一般使用列联表及统计检验的方法进行分析。故将法国统计学家J.P.Beozecri提出的对应分析法导入市场研究实证过程,使问卷调查中常见的多变量属性数据分析建模过程呈现出稳健的统计结论和直观的二维图示,并推广到广义多变量对应分析场合,其结论可靠,有应用创新。

Multivariate Correspondence Analysis Model and Application of Attribute Data

The modeling and analysis of attribute data is the most important class of application problems of the market research activities.Academia and Market research industry general use contingency table and statistical test methods to analyze.The paper will import correspondence analysis that is raised by French statistician J.P.Beozecri into the process of market empirical research,to make common properties of data analysis multivariate modeling show strong statistical conclusions and intuitive two-dimensional icon in survey,and extend to the generalized multivariate correspondence analysis occasions,reliable conclusion with the application of innovation.