新闻主持人的角色定位——简析新闻播报的播、说、评、演四种形式

在媒体发展日益多元化的时代,广播电视新闻依然占据新闻传播的主要渠道,新闻播音主体的角色定位有着很高的研究价值。新闻主持人的角色定位与社会发展、媒体功能相适应,同时又要与节目定位相统一。通过总结新闻播报的播、说、评、演四种形式,简要分析广播电视新闻节目主持人的角色定位、发展问题。通过论证,要求播音主体要清醒地摆放自我定位,认清"自我"角色,充分调动"话语意识",最终目的是让不同类型的新闻节目选择适合的播报形式,让不同类型的主持人驾驭适合自己的新闻栏目,提高新闻的传播水平。

News anchors' role orientation - a brief analysis the four forms of broadcasting, speaking, commenting and performing in news broadcasting

with the diverse development of media, TV news broadcasting is still the main approach in news communication, and the role orientation of news anchors has a very high research value. The role orientation of news anchors must adapt to the society development and media function and meantime, it should also be consistent with the program orientation. This paper briefly analyzes the role orientation and developing problems of TV news broadcasting anchors. Through demonstration, this paper argues that broadcasting anchors should clearly place their self-location, understand their character, fully arise their "language consciousness" in order to let different news programs select their proper broadcasting forms, make different anchors control their suitable news programs and promote the news broadcasting level.