滇西南城市形象的塑造与儿童文化元素的介入——以西双版纳州景洪市为考察中心

滇西南城市群中的代表性城市——景洪市的城市形象塑造,缺少儿童文化元素的有效介入,成人化、世俗化、商业化、消费化色彩浓重。这种儿童文化元素在城市建设中的缺位现象,降低了其城市形象的亲和力,影响着其城市形象品位的持续提升。以景洪市为代表的滇西南城市群,应引入西方城市形象塑造的最新理念,让魅力充盈的儿童文化元素全面介入和助推城市形象的塑造,使其城市形象既深刻地突显出美丽的边境城市特色,又融化飞扬着缪斯式的儿童文化色彩。

The Introduction of Children's Cultural Elements and the Shaping of the Urban Image of Southwest Yunnan

In the shaping of the urban image of southwest Yunnan, cities such as Jinghong, Ruili, and Luxi, because of the lack of effective involvement of children＇s cultural elements, have resulted in a strong sense of adult tendency, secularization, commercialization and consumption. Therefore, the affinity of their urban image has been weakened, and the sustainable im- provement of their images and grade has been affected. The latest outlooks of the western urban image shaping should be intro- duced to the urban agglomeration of southwest Yunnan for the comprehensive involvement of the charm - filled children＇s cultural elements and the advancement of the urban image shaping, thus profoundly highlighting the characteristics of beautiful border ur- ban image as well as melting the color of Muse - like children＇s culture.