| 论新媒介环境下的政府公共传播 |
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| 引用本文： | 王勇.论新媒介环境下的政府公共传播[J].昆明理工大学学报(社会科学),2010(6):72-77. |
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| 作者姓名： | 王勇 |
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| 作者单位： | 昆明理工大学艺术与传媒学院,云南昆明650224 |
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| 基金项目： | 国家社科基金项目“西部边疆少数民族地区政府网络传播能力的构建与提升研究”（10XXW012）. |
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| 摘 要： | 互联网、手机等新媒体的普及形塑了一个新的媒介环境，它具有传播全球化、去中心化、开放性和信息多元化、舆论复杂化等鲜明特征，给政府公共传播带来了新的机遇和挑战。政府必须根据新媒介环境的特征和规律，采取相应的公共传播对策。
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| 关 键 词： | 新媒体 媒介环境 政府公共传播 网络 手机 |
On the Government's Public Communication in the New Medium Environment |
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| WANG Yong.On the Government's Public Communication in the New Medium Environment[J].Journal of Kunming University of Science and Technology(Social Sciences),2010(6):72-77. |
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| Authors: | WANG Yong |
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| Institution: | WANG Yong (School of Arts and Media, Kunming University of Science＆Technology, Kunming,650093,China) |
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| Abstract: | The popularization of new medium such as network and mobile phones has formed a new media environment, which has brought the new opportunities and challenges for the government＇s public communication. The government must follow the characteristics and laws of the new media environment, and adopt corresponding public communication countermeasures. |
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| Keywords: | new medium medium environment government＇s public communication network mobile phones |
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