| 农业科技期刊广告经营的对策 |
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| 引用本文： | 饶述军,王树良,吴涛,陈云,王胜.农业科技期刊广告经营的对策[J].西南农业大学学报(社会科学版),2003,1(4):68-69. |
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| 作者姓名： | 饶述军 王树良 吴涛 陈云 王胜 |
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| 作者单位： | 1. 中国农业科学院柑桔研究所,重庆,400712
2. 西南农业大学,重庆,400716 |
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| 摘 要： | 广告经营是增强刊社实力的重要手段。本文分析了《中国南方果树》经营广告的优势 ,提出了经营广告的 6条对策。
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| 关 键 词： | 科技期刊 广告经营 优势 对策 |
| 文章编号： | 1672-5379(2003)04-0068-02 |
| 修稿时间： | 2003年7月7日 |
STRATEGIES FOR ADVERTISEMENT MANAGEMENT IN AGRICULTURAL SCI -TECH JOURNALS |
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| RAO Shu-jun ,WANG Shu-liang ,WU Tao ,CHEN Yun ,WANG Sheng.STRATEGIES FOR ADVERTISEMENT MANAGEMENT IN AGRICULTURAL SCI -TECH JOURNALS[J].Journal of Southwest Agricultural University:Social Science Edition,2003,1(4):68-69. |
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| Authors: | RAO Shu-jun WANG Shu-liang WU Tao CHEN Yun WANG Sheng |
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| Institution: | RAO Shu-jun 1,WANG Shu-liang 1,WU Tao 1,CHEN Yun 1,WANG Sheng 2 |
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| Abstract: | Advertisement management is an important means to strengthen publishing houses. This paper analyzes the advantages enjoyed by the magazine South China Fruit in its advertisement management and advances 6 strategies for its improvement. |
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| Keywords: | Sci-Tech journal advertisement management advantage strategy |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
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