| 农业科技期刊广告经营的对策 |
| |
| 引用本文： | 饶述军,王树良,吴涛,陈云,王胜. 农业科技期刊广告经营的对策[J]. 西南农业大学学报(社会科学版), 2003, 1(4): 68-69 |
| |
| 作者姓名： | 饶述军 王树良 吴涛 陈云 王胜 |
| |
| 作者单位： | 1. 中国农业科学院柑桔研究所,重庆,400712
2. 西南农业大学,重庆,400716 |
| |
| 摘 要： | 广告经营是增强刊社实力的重要手段。本文分析了《中国南方果树》经营广告的优势 ,提出了经营广告的 6条对策。
|
| 关 键 词： | 科技期刊 广告经营 优势 对策 |
| 文章编号： | 1672-5379(2003)04-0068-02 |
| 修稿时间： | 2003-07-07 |
STRATEGIES FOR ADVERTISEMENT MANAGEMENT IN AGRICULTURAL SCI -TECH JOURNALS |
| |
| RAO Shu-jun ,WANG Shu-liang ,WU Tao ,CHEN Yun ,WANG Sheng. STRATEGIES FOR ADVERTISEMENT MANAGEMENT IN AGRICULTURAL SCI -TECH JOURNALS[J]. Journal of Southwest Agricultural University:Social Science Edition, 2003, 1(4): 68-69 |
| |
| Authors: | RAO Shu-jun WANG Shu-liang WU Tao CHEN Yun WANG Sheng |
| |
| Affiliation: | RAO Shu-jun 1,WANG Shu-liang 1,WU Tao 1,CHEN Yun 1,WANG Sheng 2 |
| |
| Abstract: | Advertisement management is an important means to strengthen publishing houses. This paper analyzes the advantages enjoyed by the magazine South China Fruit in its advertisement management and advances 6 strategies for its improvement. |
| |
| Keywords: | Sci-Tech journal advertisement management advantage strategy |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
