| 旅游体验管理在旅游业经营实践中的影响 |
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| 引用本文： | 魏峰群.旅游体验管理在旅游业经营实践中的影响[J].长安大学学报(社会科学版),2006,8(3):22-25. |
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| 作者姓名： | 魏峰群 |
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| 作者单位： | 陕西师范大学,旅游与环境学院,陕西,西安,710062 |
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| 基金项目： | 国家自然科学基金项目(40271037)，国家社会科学基金项目(03BJY088) |
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| 摘 要： | 探讨旅游体验管理在现代旅游业经营实践中的影响,促进现代旅游业获得持久的竞争优势,根据大量旅游体验活动和项目实例,利用定性分析法,阐述旅游体验的特点和模式。结果表明:旅游体验管理为面临竞争的旅游企业获得持久的优势指明了发展方向,对于现代旅游企业管理具有重要的现实意义。
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| 关 键 词： | 旅游管理 体验经济 旅游经济 旅游体验 旅游体验管理 |
| 文章编号： | 1671-6248(2006)03-0022-04 |
| 修稿时间： | 2005年12月30 |
Influence of tourist experience management on the tourist running practice |
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| WEI Feng-qun.Influence of tourist experience management on the tourist running practice[J].Journal of Chang'an University(Social Sciences Edition),2006,8(3):22-25. |
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| Authors: | WEI Feng-qun |
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| Abstract: | In order to discuss the influence of tourist experience management in modern tourism and promote the lasting competitive advantages of tourist enterprises,this paper according to a lot of tourist experience activities and concrete examples shows the features and modes of tourist experience through qualitative analysis.The results indicate the developing direction in which the tourist enterprises can obtain the lasting competive advantages in tourist experience management.And it is also of great significance to the management of modern tourist enterprises. |
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| Keywords: | tourist management experience economy tourist economy tourist experience tourist experience management |
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