美国数字新闻商业模式的探索与创新

在新媒介形式与新产业形态的影响与冲击下，美国新闻业传统商业模式的局限性不断显露出来。探索出新型的、可持续的商业模式成为新闻机构急需解决的一大难题。在近年的实践中，美国新闻机构不断尝试和探索新的模式，较有成效的模式包括：“付费墙”模式、众筹模式、基金会资助模式、“原生广告”模式和数字代理模式。

Exploration and Innovation on American Digital News Business Model

Under the influence and shock of new media form and new industrial pattern, the limitation of the traditional business mod?el of American journalism is continuously disclosed, as a result, the exploration on new?style and sustainable business model becomes a big problem urgently needed to be solved by news agencies. In the practice of recent years, American news agencies continuously try to explore new models including “paid wall” model, crowd?funding model, foundation?financially?aided model, “content?related adver?tisement model” and digital?proxy model.