中国视听服务贸易的国际竞争力分析——基于19个主要经济体的比较

文章选择了中国等19个经济体，采用多个贸易竞争力指标，对中国视听服务贸易的国际竞争力进行了比较分析。研究发现：与美国等发达经济体相比，中国视听服务贸易的竞争力较弱且波动较大。国内视听行业市场竞争程度的加强、视听服务国内需求的快速上升以及严格的市场准入制度使得2001—2008年中国视听服务贸易竞争力大幅提升；而入世过渡期结束后保护力度的下降、国内视听服务的供给不足以及国际金融危机的冲击，使得2009年起中国视听服务贸易再现逆差，竞争力急剧下降。因此，为提升中国视听服务贸易的国际竞争力，必须大力培养人才、提高行业竞争程度、适当放宽市场准入和加大对视听行业的扶持力度。

Analysis of International Competitiveness of Audiovisual Services Trade in China---Based on 19 Main Economic Bodies Comparison

This paper compares the international competence for Chinese audiovisual service trade by choosing 19 main economic bodies and using multiple trade competitiveness indicators. The research finds that compared with the developed economic bodies such as the United States, the competiveness of Chinese audiovisual service trade is relatively weak with big volatility, that Chinese audiovi?sual service trade competiveness during 2001—2008 rises in a large magnitude by the consolidation of the market competition degree of domestic audiovisual industry, the rapid rise of domestic demand for the audiovisual service and strict market accessing system, howev?er, Chinese audiovisual service trade has deficit and its competiveness rapidly declines since 2009 due to its protection power decrease after the interim period of WTO entry, insufficient supply of domestic audiovisual service and the shock of international financial crisis. Thus, in order to raise the international competiveness of Chinese audiovisual service trade, Chinese Government must largely cultivate the talents, boost the industrial competition degree, properly ease the access to the market, and enhance the support capacity for the audiovisual industry.