球土化、体验经济与文化创新

"球土化"观念融合了"全球化"与"本土化"两个概念,而并非这两个概念所强调的一种冲突和矛盾关系。体验经济正在通过经济渠道和文化渲染不断扩张,合力将以体验为核心价值诉求推向一个新的阶段。二者对于在努力推行"走出去"理念与强调民族产业振兴之间寻找张力空间的文化企业无疑提供了新的思维方式和现实路径选择。此外,还应当思考的是,在"球土化"策略实践中,如何在对文化市场的实证研究和定量分析的基础上,对"不可或缺模块"的恪守与对"可选择模块"的创新,从而加快适应文化变迁的同时在探索、融合和创新中的拓展"共创型"市场与实现文化发展。

Glocalization, Experience Economy and Culture Innovation

The concept of "glocalization" fusions the two concepts of the "globalization" and "localization" however it doesn’t emphasizes the conflict and contradictory relationship.The experience economy is continuously expansion through the economic channels and culture,and push the demands based on the core values of experience into a new stage.Both of them will undoubtedly provide a new way of thinking and pratical path selection for the cultural enterprises which is seeking for the tension space between striving for the "going out" concept and emphasizing in the national industry promotion.It should also be thinking that how to insist in the "indispensable module" and have innovation on the "optional module" in the "glocalization" strategy practice on the basis of empirical research and quantitative analysis of the cultural market,so as to speed up the adaption of the cultural changes as well as expanding the "joint creation" market in exploration,integration and innovation and achieving the cultural developement.